For fulfilling women desires in their business, business women used women skill. Pinkham had collected the local herbs and sell them. Later she started herbal business. Margaret Rudkin sold pure wheat bread to helper husband. They introduced new methods and took a risk for changing their skill into a successful business. Elizabeth introduced a line of make up which was not widely used then. Her business was very good. Except from skin care and cosmetic, her salon gave emphasis on hair style ready made clothes, Yoga and nutrition, Helena Rubinstein sold a book , the advantage of eating raw foot
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